Social Media to Offer Increased ROIs

Brafton has reported that marketers will need to monitor social ROIs this year, and the results of a new survey indicate that CMOs are hopeful about returns on investment in social media.

The majority of respondents (81 percent) expect their annual revenues to be linked to social media in 2011. This is up significantly from expectations last year, when just 44 percent of CMOs anticipated linking revenues to social media.

The report indicates that marketers will, indeed, need to develop new methods for monitoring their returns on leading social platforms

Of CMOs, 64 percent say they will increase their social budgets within the year. Moreover, 72 percent of respondents say they will hold social strategies accountable for sales. The majority of respondents believe social investments will account for up to 10 percent of revenues this year.