Search Engine Optimization

Search engine optimization (SEO) is the process of improving the visibility of a website a web page in search engines via the “natural” or unpaid search results.

The higher on the page and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search and video search. When a web user visits a search engine, the order of appearance of those being searched is based on space bought by those companies, and also key words associated with each search. Companies and brands want to be a part of SEO and the online communication between keyword searches and the results they yield. The web has not traditionally been a forum for which organizations and advertisers can seek out their customers, but through the use of SEO they can do just that. Associating themselves with important key words and aligning themselves higher on the page than their competitors is both a visual representation of those which consumers should choose to reach their searching goals.